Search Engine Optimization: Why you must use it
By now, a lot of marketers and company owner know that SEO is an important factor for driving site traffic. If your site and material aren't properly enhanced, both for desktop and mobile users, you'll have an incredibly tough time attracting traffic from natural search your site.
There are numerous advantages of SEO aside from increased traffic. Here are just a few of those advantages:
1. Proper SEO not just means much better rankings, it means a better user experience
There's no question that user experience is now a significant ranking element. The search engines wish to see a mobile-friendly design, excellent user signals (high time on website, low bounce rates, etc.) and great combination of relevant images and videos. These elements are very important for providing a fantastic experience for your visitors too; in other words, by enhancing your site for SEO, you're immediately likewise improving your user experience. And an excellent user experience means greater conversion rates, more trust, and increased brand name loyalty.
2. Organic search might account for as much of 64% of all website sees
A study by Conductor of over 310 million check outs to 30 various websites revealed that natural search accounted for 64% of all recommendation traffic. While other research seems to show that social media has now surpassed search a little in terms of recommendations, there's no question that search stays a crucial source of traffic for a lot of businesses.
3. SEO leads tend to have higher close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the original source of this figure, it wouldn't amaze me if this held true; it makes good sense that searchers who are looking for particular products or services are more likely to buy from businesses who they seek out through search, instead of those who try to attract them using outgoing marketing methods (i.e. cold leads).
4. Inbound marketing techniques (consisting of SEO) result in more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report incoming practices as being their primary source of leads. This exact same report discovered that among marketing experts, SEO had actually ended up being the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not creating leads through search, who is capturing these valuable leads?
5. Ranking in regional search straight leads to increased gos to and sales
If you run a regional organisation, optimizing your site for regional search is definitely crucial. Increasingly more customers are using local search inquiries to recognize local companies and to discover places, hours and directions.
According to Google, 50% of consumers who carried out a regional search on a mobile device went to a shop on that very same day. These searches also resulted in greater sales: 18% of regional mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most effective digital marketing methods
To see how reliable something is, often it's finest to go straight to the source. According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing technique, 66% find it "very effective or effective". Only 7% mentioned that their SEO efforts were "not really reliable or not at all reliable". These look like sensible odds to me!
7. SEO leads to increased trustworthiness for your brand name
Ranking extremely in the search results page signals to searchers that you're a key player in your market. On the other hand, ranking on the 2nd or 3rd page may lead to undesirable assumptions: that you're a brand-new service, that you're not also known or that you don't have the budget (and hence sales) to manage to improve your rankings.
8. SEO can be a less hands-on technique than other inbound techniques
Social media and e-mail marketing are both extremely efficient channels for generating leads, however both need some degree of continuous effort. Once a page is SEO-optimized, you can often sit back, unwind, and let it climb up the rankings on its own merit.
9. Being on the 2nd or 3rd page of the search results methods essentially no search exposure
Some business owners forgo any official SEO efforts since they believe that being in the search engine result (throughout the results) is "sufficient". Research by Moz reveals that 71.33% of clicks take place on page one of the search results. Correctly optimizing your website and material are essential to achieving leading rankings; and for that reason any degree of search visibility.
10. The huge bulk of consumers research products online prior to going to click now a store
Research from GE Capital Retail Bank reveals that 81% of consumers research and compare items online prior to making a local purchase. Other research puts this number as high as 94% for B2B purchasers. Accomplishing first page rankings for your organisation and items is crucial if you desire customers who are actively seeking your products to be able to discover you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net